Milestones

Throughout our journey, we’ve marked significant milestones that reflect our growth, innovation, and unwavering commitment to excellence. These pivotal moments form an integral part of our story  ,each of which is a monument to our continuous commitment and the confidence our loyal clients have placed in us.

1978

Began the journey with humble beginnings. The founder crafted a simple Chilli Paste recipe in their parents' home and sold it to neighbors. Deliveries were initially made by bicycle and later by motorcycle as demand grew.

1980

APS-Manja Sdn. Bhd. was officially established with a small team of three employees, laying the foundation for a future in food manufacturing. The first factory was set up, marking the company's formal entry into the food manufacturing industry.

1990

Successfully launched the Puteri brand, which became a significant milestone in the company’s history. Expanded production to include a variety of sauces and food ingredients such as chili sauce, tomato sauce, oyster sauce, various types of soya sauce, and black pepper sauce.

2000

Enhanced manufacturing capabilities with new technologies and introduced diversified product offerings, positioning the company for long-term growth.

2010

Achieved recognition for quality, food safety, and business excellence through numerous industry awards, cementing a commitment to high standards.

2010

Certified halal since 2010, the company has consistently upheld its halal status, ensuring strict compliance with Islamic dietary laws. Through rigorous checks and continuous training, it has earned a trusted reputation for providing halal-compliant products.

2020

Emerged as a dominant player in the competitive food products market, solidifying its presence and influence in the industry. Expanded international reach with products available in the Middle East, Asia, and Europe.

Modernization & Innovation

Embraced Industry 4.0 by integrating technology, automation, and robotics into operations to stay competitive and ensure future readiness.

Leadership & Vision

Puteri operates with strong ethical values, prioritizing transparency, open communication, and social responsibility.

A commitment to innovation and quality continues to build a legacy, laying the foundation for future growth and positive industry impact.

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